


PURE LOVE WORLD
A space devoted to Loving Humans
The mission of Pure Love World is to invite people across the world to join the Collaboration World—a space devoted to Loving Humans. Loving Humans refers to the rare group of individuals who embody true kindness because they embody a predominance of healthy behaviors, such as being straightforward, honest, transparent, and genuine.
Being kind means continually striving to improve our behaviors to become more loving family members, spouses, friends, or collaborators. Collaborating means walking towards a horizon of common goals, nurturing the well-being and happiness of all.

What we give energy to grows. The vision of Pure Love World is to unite with Loving Humans to generate collaboration-driven energy with the intention of reducing global selfishness and building a legacy of collaboration and sustainability, thereby fostering a kinder world for future generations. To maximize the fulfillment of its vision, Pure Love World aims to create Well-being Centers in beautiful mountain regions.
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These centers offer spaces where Loving Humans can connect, and they provide a peaceful environment to practice collective self-improvement in combination with physical activities such as hiking, running, and mountaineering, as well as creative activities such as thinking, writing, talking, cooking, and gardening. Another purpose of these centers is to provide young people with a strong foundation of guidance, allowing them to become Loving Leaders by example so they can embody the change the world requires to be a kinder place.

Pure Love is intended for individuals:
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Have the desire to join the Collaboration World with the intention of building healthy, meaningful, and sustainable relationships with Loving Humans​
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Who seek mentorship or guidance​​
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Of all ages, with a special emphasis on adults who lacked parental guidance and teenagers who lack parental guidance​​
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Who continually strive to improve their behaviors to become more loving family members, spouses, collaborators, or friends​​
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Who feel like outsiders or out of place in this society​​
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Who lack the desire to live because they embody a predominance of negative states of being, such as depression, anxiety, anger, or unhappiness​​
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Who perceive themselves as different from the majority ​​​
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Who feel misunderstood and are labeled as difficult or special cases​
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Who are more sensitive than the majority​​
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Unlike other systems, Pure Love World is a unity-driven personal growth system that is not centered around its source. Instead, it focuses on the information itself, which is one of the reasons it is highly effective and sustainable.
As Daniel (the source) lacked parental guidance to help him overcome the challenges of life, he created Pure Love World to act as a role model for himself—with the intention of serving as a role model for others, especially teenagers and young adults, because they are more receptive to change and play a key role in shaping a kinder future for our world.
Planet Earth encompasses two coexisting Worlds: the Competition World and the Collaboration World. “Loving Humans” refers to the group or class of humans that navigate the Collaboration World. It involves the collective effort of individuals working together as a whole: they walk toward a horizon of common goals, nurturing the well-being and happiness of all.
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Loving Humans represent a minority of humans and consider each other as equals. They are a rare category of humans who embody true kindness because they embody a predominance of healthy behaviors, including being honest, being transparent, fully taking responsibility, leading by a good example, and practicing what they preach. Collaborating is the primary healthy behavior, and all others are secondary healthy behaviors that support it.​

The Pure Love Heart is the symbol of Pure Love World​. It was created by Daniel Horning, who worked as a stone mason until 2022. This two-sided sculpture is composed of five limestone blocks, with each piece representing one of the Five Moral Values: wholeness, selflessness, fair equality, respect, and balance.
Around 2016, Daniel began creating stone hearts as candle holder diffusers. In the process of writing a description for these pieces, the book Pure Love emerged. Shortly afterward, the Pure Love Self-improvement system took root from that book.
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Emblematic of Pure Love World, Together We Love is a tribute to unity and musical synergy—a dynamic fusion of electronic music, classical music, and EDM elements, enriched by warm vocals that bring the melodies to life. The track intertwines piano and violin within a rich soundscape, elevated by a powerful bass and rhythmic beat, creating depth and contrast. Its purpose is to infuse us with positive energy, ignite sparks of motivation, and exude romance—all while radiating happiness.
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It was written by Alexander Weidner and Daniel Horning, produced by Alexander Weidner, and performed by Busayo Oninla and Reiley Adonis.
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The PLW blog covers examples of how we can implement healthy or virtuous behaviors based on typical situations we encounter in our daily lives. It also includes questions and answers, as well as problems and solutions, related to how we can contribute to our well-being and happiness on a sustainable level.
